141 5th Ave.

A rare opportunity in a landmark Flatiron building, two distinct residences—one with Fifth Avenue views, the other with a private terrace—had been combined into a single home. The broker needed a marketing strategy that would support selling them either separately or together. We staged each as a complete home, using distinct paint palettes to give each personality while maintaining a cohesive feel. When the first unit sold, we oversaw sealing the connecting doorway and re-staged the remaining unit, which went under contract soon after. This adaptability gave the agent multiple sales paths without sacrificing presentation.